Middle Boop

Gordon Reid aka G-Rizla aka Middle Boop’s founder asked me to create some illustrations for their 2020 website refresh. He wanted to go beyond the usual buzzwords and marketing jargon that are often used to describe the work of creative agencies, and instead represent their key values through images.

I was asked to visually interpret the words Immersion, Collaboration, and Trust. For each word, I created a suite of objects that I felt were appropriate and more importantly, fun. The 3D scenes were built in a way that allowed me to combine all the assets from each individual illustration into one big Middle Boop object party.

As well as full-colour illustrations, I created monochrome versions for each to allow text to sit on top of the images without sacrificing legibility, as well as squared-off avatars that let each individual object have their moment.

Copyright © 2020 Jonny Mowat. All rights reserved. All of them!