Top Dogs all round.

El Perro Negro, the hottest burger joint in Glasgow was looking to refresh its brand. Having just won Best UK Burger at the National Burger Awards, they needed to look the part. When I was at O Street, we created a new logo and suite of illustrations that reflected their no-nonsense, high-quality approach to the mighty burg.

As well as menu and staff tees, they whacked the logo up on the wall in the form of a big old neon sign, manufactured and installed by Black Box. The designer’s dream, really.